police was set up during the late 1960's. A modern
police establishment became essential as a result
of the societal development that followed the discovery
a society aware of its moral responsibilities is
a sure way to curb crime and undesirable behaviour
in the individual. The General Directorate of Moral
Guidance was established in this regard.
importance of religious awareness is obvious. Dubai
police has therefore established the General Directorate
of Moral Guidance. This Department includes several
sections including religious affairs, which handles
the contact between the headquarters and the public
to strengthen links and ensure continuity of cooperation.
Police has paid a lot of attention to Public Relations.
Police officials have realised the importance of
the role played by public relations on the interior
and exterior levels. Since its inception in the
mid of 1970, the section has played a big role in
deeping the good relations, respect and confidence
among police staff themselves, on the one hand,
and between police and the public in general, on
the other hand.
most important objectives of the Dubai Police's
Public Relations Department has been to win the
confidence of the people and enahancing the level
of awareness in the police work, and this done through
providing all necessary care to members of the force.
department is run by a group of national men qualified
in the media field and a number of Arab expatriates
who have excellent experience in media and mass
the development that the Dubai Police have gone
through in the past years, the Public Relations
Department has become the important link between
Dubai Police and the public, as well as with other
police sectors. In 1984, the Public Relations Department
was affiliated to the General Directorate of Planning
and Moral Guidance, as planning public relations
complement each other in mapping out general policies.
This has materialized on various fronts.